Party City announced this week that they would be opening about 25 Halloween City pop-ups, a small fraction of the 275 stores that sprung up last season. The retail chain still plans to hire around 20,000 temporary employees to support the stores during their busiest season, but expects they will only be able to retain about 10 percent of these employees post-Halloween.ae0fcc31ae342fd3a1346ebb1f342fcb Party City also conducted a survey and found that 96 percent of parents plan to celebrate Halloween this year with their kids, but 70 percent of them will be seeking alternatives to traditional trick-or-treating. These findings prompted Party City to create the “You Boo You!” campaign, to promote celebrating Halloween safely while providing contactless shopping and curbside pickup. “Despite the pandemic, we know that consumers are looking to celebrate and capture the special holiday spirit, even if it looks a little different this year,” Brad Weston, Party City Chief Executive Officer, said in a statement. “We are confident that through our contactless options and heightened safety standards, we can deliver the much-needed joy and excitement of Halloween to our customers, while also focusing on our priority of keeping our employees safe.” RELATED: For more up-to-date information, sign up for our daily newsletter. According to Weston, during the height of the pandemic Party City stores temporarily closed their doors for seven weeks before innovating their services to be COVID safe. The chain closed 45 locations in March of 2019, according to a statement, but did not suffer from permanent COVID-related closures. To see another store that didn’t fare as well, check out This Beloved Discount Store Is Closing All of Its Locations.
